Medi-Scripts Advertising Has Been Approved Under The Revised PHRMA Code Because:

• Doctors pay for their prescription service
• Pharmaceutical clients purchase advertising space only
• Medi-Scripts independently controls all interactions with prescribers

Medi-Scripts has been approved as an independent entity as defined by the FDA, selling advertising space to multiple pharmaceutical brands for insertion in its paid circulation service.

Doctors Pay For Their Prescription Service

The Medi-Scripts Prescription Service is not a gift. Medi-Scripts is a multi-sponsored advertising medium requested and paid for by doctors.

All paying prescribers receive a prescription service that meets the relevant state format regulations and is personalized to their requirements. Every prescription order must be pre-paid before it is printed.

Pharmaceutical Clients Purchase Advertising Space Only

Since 1981, pharmaceutical manufacturers have purchased advertising space for the placement of their FDA-regulated advertisements inside the Medi-Scripts prescription service. Over 100 brands representing over 30 pharmaceutical manufacturers purchase advertising in the service annually.

Doctors receive their prescription service in quantities necessary to service their patient load regardless of the level of advertising space sold. If a brand stops advertising in Medi-Scripts, doctors would not get fewer prescription blanks and if a brand is added to our list of advertisers, no additional Rx blanks are sent out.

Medi-Scripts Independently Controls All Interactions With Prescribers

The Medi-Scripts service is operated independently from our advertisers:

• Medi-Scripts controls the distribution of the service completely. The service is only delivered by common carrier directly to prescriber offices, and requires a signature of receipt.
• Medi-Scripts controls the solicitation of prescribers and their interactions with the service. Our Prescriber Services department communicates directly with physician offices to ensure that subscribing physicians receive a continuous timely supply of their prescription blanks throughout the year.
• Medi-Scripts controls production of the service. Each month’s production is based on prescribers’ needs and not advertiser requirements. Any reduction in advertising does not lead to a reduction of prescription blanks delivered to our prescribers. Similarly, any increase in advertising does not lead to an increase in the blanks delivered to prescribers.

Medi-Scripts maintains complete independence and control of:

• ad placement and display
• design of the Medi-Scripts product
• printing and production
• solicitation and selection of subscribers
• delivery and acknowledgement of receipt
• Prescriber Services call center for subscribers

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For more information please contact your Medi-Scripts Sales Representative or call 800-283-0140.